Opportunity to join our client as a Senior PPC Manager focussing on Casino. Working within the dynamic Digital Marketing Department, which is responsible for generating and optimising traffic to the brands they work with.

Location: London

Salary: £40-45k

Key Responsibilities & Accountabilities The position will involve the following areas of responsibility:

    • P&L responsibility for Casino Paid Search taking direct accountability for performance against the CPA, revenue and ROI targets
    • Deliver weekly/monthly reports with context around performance
    • Complete keyword research
    • Write and test new ad copy
    • Manage keyword bids
    • Competitor research
    • Keep up to date with search & PPC related trends and industry developments
    • Show initiative in identifying areas for improvement in the account
    • Analyse past trends with the aim of outlining quick wins
    • Provide regular data analysis to assist with optimisation
    • Manage a PPC Snr Exec

Essential Criteria:

  • 3+ years of Paid Search experience
  • Hands-on experience of optimising to several different strategies
  • Demonstrable track record of building profitable Paid Search & Social campaigns
  • Hands-on experience working with Digital infrastructure used to optimise Paid Search campaigns (Adobe Media Optimiser, Marin Software, Kenshoo, DS3)
  • Demonstrable track record of successful Paid Search & Social marketing in a competitive sector
  • Experience working to set CPA, revenue and ROI targets
  • Highly numerate and interested in working with data to drive decisions
  • Able to come up with new and creative approaches to achieve results
  • Demonstrates consistent logic, rationality, and objectivity in decision making
  • Highly competent with Microsoft Excel
  • Comfortable with keyword bidding both automated/ manually
  • Ability to relate and compare data from different sources
  • Ability to quickly and proficiently understand and absorb new information

Desirable Criteria:

  • AdWords Qualified Individual
  • Experience running Paid Social campaigns
  • An additional language

Person Specification:

  • Sets high standards of performance for self
  • Ability to work autonomously
  • Adaptable to change
  • Team player
  • Assertive
  • Regularly shows initiative

Apply below or contact Tom for more info: 0203 122 0308 or tom.johnson@tripleseven.london